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Hayley O'Connor

International Client Relations
Hayley O'Connor

T: +353 (0)45 886 600
M: +353 (0)87 0629067

Hayley previously worked with Ladbrokes for eight years where she held the position of PR and Communications Manager.  Her vast experience in racing is matched by impressive bloodstock credentials as a successful owner and breeder, while she has a long association with Goffs as both a vendor and purchaser.  Hayley also gained valuable insights into the international bloodstock industry from time spent working in Kentucky, Australia and New Zealand. 

Hayley's job of international client relations is obviously a lot different ‘these days’ than before, but arguably more important than ever. Lead generation is less organic, in that you can’t rely on networking and relationship building in person, which is easier. Presentation of data has become more central now, because you have to make compelling, factual reasons why bloodstock sold at Goffs is going to provide what that person is seeking out. The good thing is that the appetite for horseracing is as hungry as ever, if not more.