ePrivacy and GPDR Cookie Consent by Cookie Consent

Goffs London Sale Returns On Eve Of Royal Ascot 2021


Goffs London Sale will take place on Monday 14 June 2021, the eve of Royal Ascot.  The format of this year’s sale is under review and further details will be announced by Goffs early in the Flat season.



The boutique sale of elite horses-in-training and breeding stock has been held in a garden party setting at Kensington Palace since 2014.  Due to the Covid-19 pandemic the sale was suspended in 2020, and Goffs are currently exploring several avenues for London 2021 as Group Chief Executive Henry Beeby explains:

“Our intention is to hold the London Sale on its scheduled date at the start of Royal Ascot week.  Covid restrictions look set to continue further into 2021, and while it is hoped that the vaccine rollout and lockdowns should improve by June, we are exploring some creative alternatives making use of our Online platform should it not be feasible to deliver a fully outdoor event. That may result in a combination of some live auction activity alongside an innovative online offer, and we are looking at a whole range of ideas and options at the moment.

The London Sale is a truly unique event on the international sales circuit and one that has evolved year on year to offer an international bloodstock platform and an unrivalled experience for all attendees.  So, while we are in very different times, our aim remains the same regardless of format and we look forward to working with our London Sale partners to deliver a spectacular sale this summer before returning to our traditional setting in 2022”.  


View Goffs 2021 sales dates