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New Website Launched For Goffs London Sale


Goffs is delighted to unveil a new website for the Goffs London Sale which will be held in association QIPCO four weeks from today, Monday 17 June, in Kensington Palace Gardens. GoffsLondonSale.com contains everything you need to know about the eve of Royal Ascot sale, whether you are a vendor, buyer or a newcomer to thoroughbred sales.

For potential new owners, the website features an introduction to bloodstock sales with video guides such as what to look for in a racehorse’s conformation with Qatar Racing manager David Redvers, and how to read a pedigree from Goffs Director and auctioneer Nick Nugent.

Vendor information including the 2019 sale categories and details of previous international buyers is also featured in the new site along with a timeline of the London Sale’s successes to date. 

An exciting new digital catalogue will go live in the coming weeks as the first entries are announced. The catalogue has been optimised for mobile use and will feature all pedigree information, photos, conformation videos, race form, and details of Royal Ascot entries for horses in training. Buyers will also have the option to view veterinary reports online.

The website also features profiles of each of the London Sale partners, headed by title sponsor QIPCO along with supporting partners Selfridges, Chateau Leoube and Ampito Group as well as three new luxury brand partners for 2019 in international yacht club IYC, One & Only Resorts and Flightserve. 

Announcing the new website, Goffs Group Chief Executive Henry Beeby said:

“Attracting newcomers to racehorse ownership has been the joint ambition of Goffs and QIPCO for the London Sale since the start, and the aim of this new website is to help make bloodstock sales more accessible to potential buyers around the world.  It is a step forward in our digital marketing of this unique sale and will be an excellent support to the proactive work that our client relations team and international agents are doing on buyer attraction this year and into the future”.

Visit our new website and sign up to receive all the latest news, updates, and special offers from the London Sale partners. CLICK HERE