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Privat 3 Money Announced As New Title Partner For Goffs London Sale

Exciting Early Entries Announced Next Week

Goffs is delighted to welcome Privat 3 Money as the new title partner for the London Sale which returns to Kensington Palace Gardens on the eve of Royal Ascot, Monday 13 June and is accepting entries in the coming weeks.

Privat 3 Money (P3) is the UK’s most exclusive Wealthtech company and the first truly digital alternative to private banking.  P3 offers a bespoke client focused solution for high-net-worth individuals, entrepreneurs, and their corporate associates. Since launching 18 months ago, P3 has experienced exponential demand for its services which were born out of a realisation that private banks did not appreciate the digital needs and demands of a new generation of high-net-worth customers.  P3 has reengineered custody, payments, foreign exchange and trading for the digital age enabling financial transactions from anywhere in the world via smartphone whilst maintaining the personal customer service offering synonymous with traditional private banking. 

Initial entries for the London Sale which has previously produced Classic, Group 1 and Royal Ascot winners will be announced next week and already include a number of impressive recent performers in Ireland and the UK, with several French horses also expected to be among the line-up. 
Goffs London Sale has achieved many of the UK’s highest prices for horses in training in recent years and has also been the scene of spectacular moments such as a Classic winning filly selling mid-season for £1.3 million and the world’s first sale of a Frankel foal making headlines when selling with his dam for £1.15m.

Goffs Group Chief Executive Henry Beeby commented:

“We are delighted to welcome Privat 3 Money as the new title partner to Goffs London Sale.  P3 offer expertise and innovation in a traditional market which very much aligns with the ethos of the London Sale, while there is a natural affinity between P3 and our clientele.  Purchasing a runner ahead of Royal Ascot should be an occasion befitting the glamour and excitement of the Royal meeting, and, together with our luxury brand partners headed by Privat 3, Goffs London Sale will continue to deliver a sale experience like no other. 

Indeed, as Gai Waterhouse who has enjoyed Group 1 success from her previous London Sale purchases recently described, the London Sale is a wonderful social occasion that no other sale provides.  Alongside existing bloodstock buyers, many of those attending the London Sale are guests of our partners who may be at a thoroughbred auction for the first time, and so the London Sale acts as a shop window for potential new investors into the sport.   

Anticipation for this year’s sale is high, with the international bloodstock community set to reunite in Central London for the first time since 2019, and reports from our agents Jacob West and Mark Player predict significant numbers of American and Australian buyers attending in the hope of securing Royal Ascot runners along with strong interest from closer to home”.   

Goffs London Sale 2022 will also see the return of supporting luxury brand partners in Chateau Léoube, Ampito and the International Yacht Company (IYC), while Goffs is delighted to welcome J-Craft boats, private jet company Flexjet and Cashel Palace, the stunning recently restored destination hotel set in the heart of Ireland in Tipperary, as sale partners for the first time.  Goffs London Sale is also supported by Great British Racing International on buyer acquisition, as well as the BHA and Weatherbys in processing the change of ownership for purchasers of Royal Ascot entries. 

New for 2022 – Agent’s Commission:

Goffs has introduced a 5% agent’s commission for the London Sale which will be paid to the successful purchaser provided they are a registered bloodstock agent and/or licensed trainer, a move that has been met with widespread enthusiasm from many leading agents intending to purchase at the sale. Goffs Vendor commission of 1.5% remains the lowest on offer. 

New for 2022 – Vendor Prize:

All London vendors will be entered into a draw on the evening of the sale to win an exquisite experience courtesy of our partners Cashel Palace and Flexjet, to include a two night stay in the beautiful Cashel Palace as well as return private jet flights in Europe with Flexjet.  Details of this vendor experience are available in the brochure below.