Selling Safely To The World At Goffs

Selling Safely To The World At Goffs

Goffs is continuing to work on plans for their forthcoming sales and look forward to welcoming buyers from at home and abroad to Kildare Paddocks, always taking account of and working within current Government directives to assure the safety and well-being of all attendees and staff.  Having successfully conducted the Breeze Up in Doncaster, the same detailed protocols will apply at Goffs at the Land Rover Sale and throughout the Autumn.

Looking ahead to the Land Rover, Orby, Sportsman’s and November Sales, Goffs Group Chief Executive Henry Beeby said:

“Goffs’ purpose has always been to provide the best international market place for Irish breeders, in Ireland.   In these unprecedented times where the safety of all parties must be prioritised, we wish to reassure vendors that the Goffs mission remains as resilient as ever and we are working closely with Horse Racing Ireland to deliver protocols that will allow overseas buyers to attend Irish sales in a safe and controlled environment. 

In addition to safely securing the attendance of overseas buyers, the advent of online bidding in conjunction with our live sales will bring a vital new marketplace this year to ensure no buyer misses out.  Online bidding played a significant role in the extraordinary success of the recent Goffs & Arqana Breeze Up, with over 300 online bids received from buyers in Dubai, USA, Scandinavia, Italy, France and the UK.  This facility will be available and promoted worldwide and through our international agents well ahead of the yearling, foal and breeding stock sales. 

The bloodstock community is adapting remarkably to the ever-evolving situation surrounding Covid 19, and I would like to take this opportunity to thank every Goffs vendor for their continued support, patience and understanding.  Goffs has demonstrated time and again that when you put your trust in us we deliver, and I wish to assure vendors that we are doing everything in our power to maximise the buying bench for your horse for each and every sale.  That includes being willing and able to adapt and react quickly to whatever is thrown at us, as was the case with the changes to the timing and location for the Breeze-Up and Store Sales, and always acting in the best interests of our valued clients.

We will communicate any further developments as early as they are available, and for now we look forward to welcoming buyers to Goffs for the Land Rover Sale which goes ahead as planned next month, and then to the yearling sales in 2 ½ months’ time”.

Goffs wish to remind vendors that entries for the Orby and Sportsman’s Sales will close tomorrow, Friday 17 July.  The Orby will take place from 29 – 30 September followed immediately by the two-day Sportsman’s Sale from 1 – 2 October.

Entries for the Goffs November Sale are now open and foal inspections are already underway for the sale which will take place from 15 – 22 November.

  • Orby highlights from last year saw Goffs sell more seven figure yearlings on behalf of Irish consignors than any other European sale, including the highest priced yearling filly in Europe for the second year running.  A feature of recent Orby Sales has been the ever-increasing number of international buyers active at the top of the market, which has led to prices of €3.2m, €3m, €2.2m, €1.1m, €1m etc.  The sale also achieved an impressive 85% clearance rate. 
  • Sportsman’s highlights from last year were headed by the sale’s highest price in 12 years of €135,000.  The Sportsman’s Sale benefits from a significant cross-over of buyers from the Orby Sale, making the yearling sales week at Goffs an unmissable one-stop-shop for buyers at all levels at the market.
  • November Foal Sale highlights included the world’s highest priced foal, the own brother to Ghaiyyath who topped the sale at €1.2m.  Goffs November Foal Sale sold the top priced foal in Europe for 5 of the past 6 years and remains the market-leading European foal sale.  Dominated by Irish buyers, as domestic pinhookers compete with international end-users for the best Irish foals, it is also the first major European foal sale and therefore benefits from buyers with fresh order books. 


  • November Breeding Stock Sale highlights include a host of seven figure sales over the past decade, headed by a European record price, proving the point that elite mares stand out at Goffs.  The 2019 sale saw increased international demand particularly from US buyers and we are seeking more top quality breeding stock this year to meet demand. 

Upcoming sales dates at Goffs:

  • Land Rover Sale  12-13 August
  • Orby Sale 28-29 September
  • Sportsman's Sale 1-2 October
  • November Sale 15-22 November